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A Guide for Businesses and Organizations
This blog post dives deep into the importance of creating sensory-friendly experiences at your business or organization. Moreover, by understanding sensory experiences and its impact on individuals, you can cultivate a welcoming and inclusive environment for everyone.
What is Sensory Sensitivity and Sensory Overload?
Imagine walking into a crowded restaurant. The music is loud, the lights are bright, and there are strong smells from the kitchen. For some people, this environment might be stimulating and enjoyable. However, for individuals with sensory sensitivities, it can be overwhelming and lead to sensory overload.
Sensitivity
Sensory sensitivity refers to heightened or diminished responses to sensory stimuli like sound, light, touch, taste, and smell. Furthermore, people with sensory sensitivities may find certain sounds painfully loud, lights blindingly bright, or specific textures unpleasant.
Overload
Sensory overload occurs when an individual is bombarded with too much sensory input, exceeding their ability to process it effectively. For example, this can lead to anxiety, meltdowns, and difficulty concentrating.
Sensory processing is the way our brain receives and interprets information from our senses (sight, sound, touch, taste, and smell). Importantly, sensory sensitivities are variations in this processing, where someone experiences these sensations in a more intense or muted way than others. In addtion, this can lead to sensory overload, which occurs when an individual is bombarded with too much sensory input, exceeding their ability to process it effectively.
Sensory-friendly experiences can help mitigate the sensory sensitivity and sensory overload.
Sensory Experiences Beyond Neurodiversity
Sensory sensitivities aren’t limited to autistic or neurodivergent individuals. Moreover, people with a variety of diagnoses can experience the world in a way that’s more intense or muted than others. In fact there are over 25 different disabilities that make it more likely for you to experience sensory sensitivity or sensory overload.
Disabilities that Contribute to Sensory Sensitivity or Overload:
- Post-traumatic stress disorder (PTSD): Loud noises or sudden movements might trigger flashbacks or anxiety.
- Post-concussion syndrome: Individuals may be sensitive to bright lights or loud sounds after a head injury, making everyday environments feel overwhelming.
- Hearing loss: Noise can be incredibly overstimulating for someone with hearing loss. Furthermore, struggling to understand conversations in noisy places can be frustrating and isolating. Importantly, according to the World Health Organization, by 2050, nearly 2.5 billion people are projected to have some degree of hearing loss.
- Dementia: People with dementia may become easily startled by loud noises or confused by bright lights. For instance, even familiar sensory experiences can become disorienting, impacting their sense of security.
- Developmental and intellectual disabilities: Individuals with these conditions may have heightened sensitivities to touch, taste, or textures. For example, clothing tags might feel irritating, certain foods might be unpalatable, or crowded spaces might be overwhelming.
- Long-COVID: Some people who experience long-term effects from COVID-19 report sensory sensitivities, such as an aversion to strong smells or a discomfort with bright lights.
Sensory sensitivity can also be temporary or permanent, and it can affect individuals across their lifespan. For example, a child with a sensory processing disorder might find crowded classrooms overwhelming due to the combination of sights, sounds, and social interactions. On the other hand, an older adult with dementia might be sensitive to loud noises, making conversations or watching television difficult. Understanding these variations in sensory experiences is crucial for creating inclusive and supportive environments for everyone.
The Business Case for Sensory-Friendly Experiences
Creating a sensory-friendly environment benefits both your customers and your business. Here’s how:
- Increased Customer Base: By catering to individuals with sensory sensitivities, you open your doors to a wider customer base, boosting sales and brand loyalty.
- Improved Customer Experience: A sensory-friendly environment ensures a positive and comfortable experience for all your customers, leading to repeat visits and positive word-of-mouth recommendations.
- Enhanced Employee Satisfaction: Sensory sensitivities are not limited to customers. Critically, creating a sensory-friendly workplace can benefit employees too, fostering a more inclusive and productive environment.
How to Create Sensory-Friendly Experiences: Practical Tips
Manage Sensory Input:
- Sound Levels: Offer designated quiet areas and consider noise-canceling headphones.
- Visual Sensitivities: Dim lights or provide areas with adjustable lighting.
- Touch Sensitivities: Offer a variety of seating options with different textures.
- Taste and Smell: Be mindful of strong odors and provide alternatives for those with dietary restrictions.
Communication and Accommodations
- Train Staff: Educate staff on sensory processing and how to respond to individuals with sensory needs.
- Clear Communication: Provide clear and concise information about your environment, events, and activities on your website and signage.
- Offer Fidget Tools: Have a selection of fidget toys available for those who benefit from movement. Remember: Fidgets: More Than Just Child’s Play
- Create a Calming Space: Provide a designated area for individuals who need to take a break from overwhelming sensory input. Full-on sensory rooms are also helpful!
Partner with Sensory Friendly Solutions
Sensory Friendly Solutions offers a comprehensive suite of resources to help businesses and organizations become more sensory-friendly. From training and certification programs to consulting services and product recognition programs, we can guide you every step of the way.
Imagine a world where everyone feels welcome and included, regardless of how they experience their senses. A world where a crowded restaurant isn’t overwhelming, a bustling classroom becomes a space for focus, and even a trip to the dentist feels manageable. This world is possible with sensory-friendly solutions!
Partnering with Sensory Friendly Solutions isn’t just about ticking a box; it’s about creating a ripple effect of positive change. By incorporating these approaches, you’re not only welcoming a wider range of individuals, but also fostering a more calming and productive environment for everyone. Think happier employees, more engaged customers, and a space that truly celebrates neurodiversity.
Curious to see how easy it can be? We’ve created a video showcasing the power our training membership, where you get easy, low cost access to all the courses you need to create sensory-friendly experiences. Watch now and discover how you can unlock a world of possibilities!
Demystifying Sensory-Friendly Terminology: Events, Environments, and Experiences
The world of sensory-friendly experiences can seem filled with overlapping terms. Let’s break down the key differences between sensory-friendly events, environments, and experiences to ensure you’re on the right track:
Sensory-Friendly Experiences
Imagine attending a museum exhibit with your child who has sensory sensitivities. The museum offers a sensory map highlighting quieter areas, fidget toys for loan, and designated break spaces. As a result, this sensory-friendly experience encompasses the various accommodations that cater to individual sensory needs, creating a more enjoyable and inclusive visit.
Places with Sensory-Friendly Experiences:
- Museums: Often have quiet areas, dimmed lights, and special programs for people with sensory sensitivities, especially children.
- Libraries: Offer quiet areas, loan out sensory-friendly equipment, designated stations and rooms and programs for all ages, creating a calming environment.
- Select Restaurants: Offer sensory-friendly dining with dimmed lights, reduced noise levels, and a quieter atmosphere. Read one of our case studies: Catering to All Senses: The Recipe for a Successful Sensory-Friendly Restaurant
Sensory-Friendly Events
A community fair might host a sensory-friendly hour. For instance, during this time, there are lower sound levels, designated quiet zones, and dimmed lighting. This sensory-friendly event focuses on making a specific event more accessible for individuals with sensory sensitivities. Importantly, it’s a temporary adaptation within a larger environment.
Learn more How to Create Sensory-Friendly Events
Events with Sensory-Friendly Options:
- Movie Theaters: Sensory-friendly screenings with slightly raised lights, lowered sound, and typically less crowded settings. Learn how: Sensory-Relaxed Movies: Expanding the Reel for Everyone
- Amusement Parks: Growing number offer sensory-friendly programs with designated quiet areas, reduced crowds, and special ride times. Find out more: Make Your Theme Park Sensory-Friendly
- Sporting Events: A limited number offer designated quiet areas, reduced crowds, and sometimes noise-canceling headphones available for loan. Read on: Make your Sport or Recreation Center Sensory-Friendly
Sensory-Friendly Environments
Think of a library designed with sensory sensitivity in mind. For example, it might have designated quiet areas with noise-canceling headphones available, softer lighting options, and a variety of seating textures. This type of sensory-friendly environment refers to the physical space itself and the ongoing efforts to make it welcoming for everyone, regardless of sensory processing.
Sensory-Friendly Environments Examples
- Nature Centers & Botanical Gardens: Often provide calming outdoor spaces with natural sights, sounds, and textures. Discover a sensory-friendly environment example: Create a Sensory Garden
- Aquariums: The underwater environment can be visually stimulating and calming, with lower noise levels than other attractions. Uncover success: Tips for a Sensory-Friendly Aquarium
- Hiking Trails: Immersing oneself in nature offers a sensory experience focused on sights, sounds, and textures of the natural world. Explore a real life example: Sensory-Friendly Tourism: A Sculpture Trail
And finally, dive even deeper: What Is a Sensory-Friendly Environment?
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Christel Seeberger, BSc. O.T., is a regulated health care professional with over 30 years of experience in sensory disorders, disabilities and adapting environments. As someone with a hearing disability, Christel brings her personal lived experience with an invisible disability, sensory sensitivity and sensory overload to her work. In 2016, she founded Sensory Friendly Solutions to create a more sensory-friendly, accessible, and inclusive world through training, certification, product licensing, and product recognition. Christel’s expertise has been featured in guest blogs, as a radio and podcast guest, and in interviews with numerous media outlets, including CBC, CTV, Global News, AMI, Yahoo Life, the Globe and Mail, and local Fox TV/News.