Media Centre
Empowering informed media coverage: welcome journalists and media professionals!
Access our press kit, including a media sheet, logo and photos. Find key information about our founder, our company and how we are changing the world. We’re also happy to connect you with our Founder and CEO for media inquiries.
Let’s work together to share our mission to make the world more sensory-friendly, accessible and inclusive.
Sensory Friendly Solutions: A Woman-Owned, Disability-Owned, B Corp Social Enterprise
Company Background
Sensory Friendly Solutions: Championing Inclusion Through Sensory Expertise
Sensory Friendly Solutions is a leading social enterprise, proudly woman-owned and disability-owned. We are a certified B Corporation, meaning we use our business as a force for good.
Our passion is creating a more inclusive world, one sensory-friendly experience at a time. We achieve this by providing evidence-informed training rooted in both subject matter expertise and an understanding of lived experiences. This unique combination positions us at the forefront of accessibility training.
We empower businesses and organizations to create welcoming environments for everyone. Our training equips teams to understand sensory needs and develop inclusive practices. This aligns perfectly with Diversity, Equity, and Inclusion (DEI) initiatives, fostering a more accessible and welcoming world for customers and employees alike.
We have just embarked on a mission to training a million people, businesses and organziations to offer less busy, less noisy and less bright experiences at events and locations.
From Therapist to Trailblazer: Christel Seeberger's Mission
Leading Sensory Friendly Solutions
Christel Seeberger isn’t your typical CEO. With a background rooted in occupational therapy, Christel spent over 30 years working with diverse clients across various settings – hospitals, schools, and even summer camps. Her career fostered a deep understanding of people’s sensory needs.
This expertise became personal when Christel developed adult-onset hearing loss. Despite the best hearing aids and assistive technology she could buy, she found herself excluded from certain environments due to a lack of sensory-friendly options. This sparked a fire within her.
Driven by the desire to create a more inclusive world for the estimated 33% of the population experiencing sensory sensitivities, Christel embarked on a training mission. In 2016, Sensory Friendly Solutions was born, with a clear goal: to make the world a more welcoming place for everyone by training businesses and organizations to give people sensory-friendly options.
Simple Solutions, Profound Impact
As Christel aptly says, “Sensory overload is overwhelming, but the solutions can be simple.” Sensory Friendly Solutions embodies this philosophy, training businesses and organizations with easy-to-implement strategies that have a significant impact.
Media Coverage
Press Mentions
- Walmart Canada Introduces Sensory-Friendly Shopping Hours. (July 8, 2024)
- CBC New Brunswick with Rachel Cave – Walmart Sensory Friendly Shopping Hours, Time Stamp 4:27 (July 12, 2024)
- Fox TV Silent Santa: How people with sensory sensitivities can partake in a visit with Santa Claus.(December 5, 2022)
- Christina Martin, A Chat with Heart Podcast. (February 6, 2022)
- AMI This Week Shortcut with Grant Hardy, featuring Christina Martin and Christel Seeberger (at 3:30) (December 7, 2021)
- Occupational therapist advocates for sensory friendly vaccination clinics in N.B. (October 22, 2021 CTV News Atlantic)
- Introducing: Sensory Friendly Solutions (April 12, 2021, Social Innovation Canada)
- Welcome To My World: The Sensory Friendly Solutions Podcast (November 24, 2020, CKCU FM 93.1)
- Students with complex needs return to New Brunswick classrooms on limited basis (June 5, 2020, Global News)
- ‘Sensory-friendly shopping’ offers a low-noise and low-light retail environment for consumers (December 22, 2019, Globe and Mail)
- Sensory-Friendly Shopping is on the Rise – How Storeowners Can Do It Right (October 28, 2019, Yahoo! Life)
- N.B. Advocate Launches Sensory-Friendly Directory (September 17, 2019, 97.3 The Wave)
- N.B. Company Launches “Finder” For People with Sensory Overload (September 3, 2019, Huddle)
- Seeberger’s Sensory Friendly Forum (March 19, 2019, Entrevestor)
- NBIF: Breakthru 2019 Finalist (March 15, 2019, CBC)
- Creating Inclusive Spaces (November 16, 2018, Accessible Media Inc.)
- Curtains open on sensory-friendly movement in Saint John (November 9, 2016. CBC)
- This Entrepreneur Wants To Make Saint John The World’s First ‘Sensory Friendly’ City (October 3, 2018, Huddle) (3:30)
Recent Press Releases
Press Kit: Assets and Information for the Media
Get the Facts at Your Fingertips: Download Our Sensory Friendly Solutions Media Assets
Impact on Inclusion: Our Products and Services in Action
Training for Purpose
We empower businesses and organizations to create sensory-friendly experiences through our full-specturm training programs.
Certifying for Inclusion
We build team trust and customer inclusion with our comprehensive certification program.
Product Recognition Program
We empower consumer confidence and boost brands with our product recognition program.
Group Purchases
Unlock sensory-friendly training for all: Buy Group Training Memberships and build a stronger team
Sensory Education Made Easy: Empower Your Team
We offer both white-label training and video licensing to empower companies to train their teams in-house with sensory expertise.
Design with Confidence: Sensory-Friendly Consulting
From concept to creation, we guide businesses in developing innovative products and experiences that cater to sensory needs.
Trusted By: Part of Our Sensory-Friendly Movement
Some of Our Customer Testimonials
Sensory Friendly Solutions proudly supports The Sensory Foundation, a non-profit dedicated to creating a world that celebrates sensory differences. By donating 1% of all sales, we help the Foundation ensure everyone's sensory experiences are understood and valued, fostering a more inclusive and equitable society.
More Examples on How We Support Inclusion
Short Documentary
"Too Busy. Too Noisy. Too Bright." (2021): Our documentary is revealing, exploring the realities of sensory overload and the inspiring solutions emerging in the community.
Podcast Conversations
With over 8,000 downloads, the Sensory Friendly Solutions Podcast offers personal stories, expert advice, and practical solutions for creating a more inclusive world.
Uncover the Growing Movement for Sensory Awareness: Feature Sensory Friendly Solutions
Media Inquiries?
We’d love to hear from you.
Want to share the power of sensory inclusion?
Let us help you tell the story of Sensory Friendly Solutions and our Founder and CEO, Christel Seeberger. Contact us today to discuss featuring Sensory Friendly Solutions in your media coverage and help raise awareness for sensory accessibilty needs as part of DEI.
