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Creating a Welcoming Shopping Experience for All
Are you a family looking for a more comfortable shopping experience? For instance, does your child have sensory sensitivities that make shopping trips stressful? Or perhaps you’re a store owner interested in creating a more inclusive environment for all your customers?
This blog post explores the growing trend of both autism hour and sensory-friendly shopping. Furthermore, we’ll answer your questions about these initiatives and how they can benefit both families and businesses.
Understanding Autism Hour:
First, let’s define autism. Autism spectrum disorder (ASD) is a lifelong developmental condition that affects a person’s communication, social interaction, interests, and sensory processing. Moreover, people with autism often experience sensory overload, where everyday sights, sounds, smells, tastes, and textures can become overwhelming. As a result, this can make shopping trips stressful and even impossible for some individuals.
Autism hour is a designated time slot where stores create a more comfortable shopping environment for people with autism and their families. For instance, stores might:
- Dim the lights: Fluorescent lights can be particularly bothersome for people with autism.
- Reduce noise levels: Turning off background music, stopping noisy machinery, and minimizing announcements can create a calmer atmosphere.
- Limit crowds: Some stores may hold autism hours during off-peak times to avoid large crowds.
- Offer additional staff training: Employees might receive training on autism and how to best assist customers with sensory sensitivities.
Sensory-Friendly Shopping: A Wider Net
Sensory-friendly shopping is a broader term that encompasses efforts to make shopping more accessible for anyone who experiences sensory overload. Importantly, this extends far beyond autism. Moreover, it can benefit people with:
- Developmental disabilities: Individuals with conditions like Down syndrome or sensory processing disorder may find traditional shopping environments overwhelming.
- PTSD in veterans: Crowds, loud noises, and bright lights can be triggers for veterans experiencing post-traumatic stress disorder.
- Post-concussion syndrome: Following a concussion, individuals may be sensitive to noise and light, making sensory-friendly shopping a welcome option.
- Hearing loss in older adults: Stores that reduce background noise and provide clear signage can create a more comfortable shopping experience for people with hearing loss.
- Even those who simply prefer a calmer environment: Sensory-friendly shopping benefits anyone who finds the typical shopping experience overwhelming, including parents with young children or people seeking a more relaxed shopping experience.
Importantly, by creating a more inclusive environment, stores can cater to a wider customer base and foster a sense of community for everyone.
Similarities between Autism Hour and Sensory-Friendly Shopping:
Both initiatives aim to create a less overwhelming shopping environment by:
- Reducing sensory triggers: This could involve adjusting lighting, noise levels, and even scents.
- Providing quiet spaces: A designated quiet area can offer a refuge for those who need a break from the stimulation.
- Offering sensory tools: Stores might provide noise-cancelling headphones, fidget toys, or weighted vests to help shoppers regulate their sensory input.
Differences Between Autism Hour and Sensory-Friendly Shopping:
However, while there’s significant overlap, there can be some important differences:
- Target Audience: Autism hour is specifically designed for people with autism, while sensory-friendly shopping caters to a wider range of individuals.
- Level of Customization: Sensory-friendly shopping may not involve the same level of customization as autism hour, such as dedicated staff training specific to autism.
Who Benefits from Sensory-Friendly Shopping?
Sensory overload can affect anyone, not just those with autism. Here are some examples:
- People with sensory processing disorders: These conditions can cause heightened sensitivity to sights, sounds, smells, tastes, or textures.
- Individuals with anxiety: Crowded, noisy environments can trigger anxiety symptoms for some people.
- Parents with young children: Sensory-friendly shopping can be a lifesaver for parents trying to manage toddlers or children with sensory sensitivities.
Why Do People Choose Sensory-Friendly Shopping?
In fact, many people avoid shopping altogether because of sensory overload. However, sensory-friendly shopping allows them to shop with more confidence and less anxiety. Additionally, during these times, shoppers often experience less judgment if they or a family member struggles with the typical shopping environment.
Creating a Sensory-Friendly Shopping Experience:
Stores can implement several strategies to create a more welcoming environment for everyone. Specifically, here are a few ideas:
- Accessibility: Ensure the store layout is accessible for people with disabilities, including providing wheelchairs and carts with special seating.
- Lighting: Dim the lights or offer areas with natural light to reduce glare and harsh fluorescent lighting.
- Noise Reduction: Turn down music, minimize announcements, and schedule noisy tasks like restocking for non-sensory friendly times.
- Quiet Spaces: Create designated quiet areas where people can escape overwhelming noise.
- Sensory Tools: Offer noise-cancelling headphones, fidget toys, or weighted vests for shoppers to use.
- Staff Training: Train employees on how to recognize and assist customers who may be experiencing sensory overload.
The Future of Sensory-Friendly Shopping:
Sensory-friendly shopping is becoming increasingly popular as stores recognize the needs of a diverse customer base. In fact, by creating a more inclusive environment, stores can benefit from attracting new customers and fostering customer loyalty.
Autism Hour vs. Sensory-Friendly Shopping: A Quick Comparison
Curious about the differences between Autism Hour and Sensory-Friendly Shopping?
Then, check out this infographic for a simple side-by-side comparison of the key features!
Shop Smart: FAQs About Autism Hour and Sensory-Friendly Shopping
How can I make my store’s events more sensory-friendly?
Hosting a sensory-friendly event is a great way to welcome all shoppers! For example, check out our blog, How to Create Sensory-Friendly Events for easy tips to get started.
Can businesses and disability organizations team up to create sensory-friendly shopping experiences?
Absolutely! Businesses, disability organizations, and community partners can work together to make shopping more inclusive. Learn how these collaborations can create sensory-friendly environments in our blog, Creating Inclusive Spaces Together: Building a Sensory-Friendly World with Collaboration.
What exactly is a sensory-friendly shopping environment?
It’s all about reducing bright lights, loud noises, and other sensory triggers to create a calmer shopping experience. Find out more in our blog, What Is a Sensory-Friendly Environment?
How does hiring employees with autism improve the shopping experience?
A diverse team makes for a better shopping experience! Learn why supporting employees with autism benefits your business in our blog, Building a Stronger Team: How Hiring and Supporting Employees with Autism Benefits Your Business.
Is senior friendly shopping like sensory friendly shopping?
Learn about the similarities and differences in our blog, Creating a Welcoming Shopping Experience for All
Retail Therapy Redefined: Sensory-Friendly Solutions for Your Shop
Read About Us in the News
Discover how our founder, Christel Seeberger, is leading the way in creating inclusive, sensory-friendly environments. Read her interview in this news article to learn more about her journey and the importance of sensory-friendly practices.
Start with Sensory-Friendly 101
Ready to take the first step? Our Sensory-Friendly 101 Course will provide you with the foundational knowledge you need to make any environment more welcoming and inclusive for everyone.
Hear from Our Founder
Watch a short video from our founder, Christel Seeberger, as she explains how our Training Membership can give you access to all the tools and courses you need to create sensory-friendly spaces.
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Christel Seeberger, BSc. O.T., is a regulated health care professional with over 30 years of experience in sensory disorders, disabilities and adapting environments. As someone with a hearing disability, Christel brings her personal lived experience with an invisible disability, sensory sensitivity and sensory overload to her work. In 2016, she founded Sensory Friendly Solutions to create a more sensory-friendly, accessible, and inclusive world through training, certification, product licensing, and product recognition. Christel’s expertise has been featured in guest blogs, as a radio and podcast guest, and in interviews with numerous media outlets, including CBC, CTV, Global News, AMI, Yahoo Life, the Globe and Mail, and local Fox TV/News.